Brian Collins Partner LUVA Vacation Rentals
They understand how the online pieces go together and feed from each other to grow into a market and branding engine. It starts at your domain. Then your website develops your core, then your social drives brand, image, and traffic, then content and articles keep it current, then… SEO, Social Media Management, Pay-per-Click, Articles and blogging, linking, and … always and …
It is a huge process and proper development and management are crucial to having a website or having a marketing engine driving traffic, business, and brand.
You want to be inspired? Or just socially informed? The Social Gravity is a periodic newsletter to pass on breaking social strategies and the best from our blog. Enjoy.
It starts with a plan. What should be your online identity? Who is your target audience and how do you reach them? This defines your Strategy. The Strategy drives your first pieces, like a world-class website (all buzz-words implied like Responsive and Dynamic). Success lies in putting what you need together correctly; establishing a solid foundation, then weaving in the social and other pieces correctly way to create a marketing infrastructure that works.
Not the web, your web. It is the inter-relationships between all your online components that create the identity. How these work together to communicate is what establishes your brand and your customer following. Many people jump into these technologies without an overall plan of how it will work and what it will accomplish. A few stumble upon success, but most succeed in damaging their image.
All the work and effort you put into creating the perfectly integrated system online you can’t afford to let it fall apart. Proper maintenance, well… maintains all that you have gained and more. Constant evolution of content and new material bring ranking and loyalty. It further continues your customer’s journey to familiarity, trust, business then referrals. In short, customers need to: find you, recognize you (or at least feel confident in your professionalism), trust that you will do a good job, then give you their business. The good service you do will spread the word so they forward on your name to others. Remember, nothing has changed – ultimately, you have 3-seconds to create that first impression.
The time you stop thinking about what the internet can do for you, and start making it happen.
Social media is more than Facebook or Twitter. It is every single thing you put online publically. The Social Gravity pulls everyone and everything together online… (Newton might say, it is directly proportionate to the product of their liked masses.)
Social Media Management Strategies Social media management is an important element of day-to-day life for many people, providing a platform for connecting with professional networks, family and friends. As people spend more and more time at their computers or in front of mobile devices, the opportunities for businesses to engage with their audiences are endless.…Details
Social Networks Are More Important Then You Think Social networks are a growing phenomenon that, when used innovatively, can reap rewards for businesses looking to boost engagement and convert leads into sales. There are dozens of social networking sites around today – some generic and some niche; keep reading to learn more about the top…Details
The Importance of Social Media Marketing Social media is of growing importance when it comes to branding; more and more people are using platforms like Facebook and Twitter to learn more about businesses, products and services from specific brands. With 90 per cent of consumers more likely to recommend brands after interacting with them on…Details
Search Engine Optimization Levels The Playing Field The term SEO or search engine optimization was coined in the 1990s when webmasters realized they could tailor their websites to better suit their audiences. Using specific words and phrases, websites were made easier to find by audiences using search engines to find relevant and engaging web content.…Details
Let’s look at your website, your social, your network, your web and see where you could be.
New business is everywhere – it is just a matter of putting yourself strategically in its path.