Online Advertising Pay-Per-Click
Pay per click – The mechanics of marketing
In a world where many companies spend a $100k on a sign for the office building, yet casually spend $1k-$20k on a web-presence potentially seen by thousands or more, it would seem we have our business model a little mixed up. This does not mean that you need to spend a lot of money on your online offerings, but it does mean that you need to take it seriously and put careful thought into what you are doing.
The trouble is, people feel confident they understand how to measure return on physical marketing dollars. But, there is also a real way to get return on cloud marketing not through magic but by understanding all the pieces and putting them together correctly.