Social Media Management Strategies
Social media management is an important element of day-to-day life for many people, providing a platform for connecting with professional networks, family and friends. As people spend more and more time at their computers or in front of mobile devices, the opportunities for businesses to engage with their audiences are endless.
It’s no longer sufficient to maintain a web presence through a single dedicated site; increasingly, consumers and business-to-business clients are looking to learn more about brands and products in different ways, so establishing a strong, comprehensive online presence can be beneficial for numerous reasons.
Branching out into social networking provides a real-time insight into how your business is performing, alerting you to areas of improvement and providing opportunities for deeper understanding of your consumer base.
Social networking is of increasing importance for businesses. Figures have shown that 86% of marketers feel that establishing a presence on social sites like Facebook, Twitter and LinkedIn is vital. Even more marketing professionals (89%) said that the number one benefit of harnessing the power of social media is increased exposure.
We’ve picked out ten top benefits of social networking for businesses. Take a look at how your company can achieve success through social media management.
1. Increased traffic
If you’re looking to drive traffic to your website, where audiences can learn more about your brand or your products and services, its presents boundless opportunities to direct consumers to your dedicated webpage. You can include links to your website from your business profile page on most social networks, or link back to your site when you share images or videos.
2. A loyal fan base
Establishing a presence on social networks gives you the chance to get involved in conversation with your audience through posts, comments, messaging and more. Responding to customers’ concerns in a timely manner, running competitions, providing promotional discounts and generally giving back to your followers will help your brand build a loyal fan base.
3. Lead generation
You might not be able to reach everyone through your website, sponsored adverts, mail campaigns and other traditional marketing efforts but it can open up avenues for lead generation where all else has failed. More than 1.73 billion people use social media, presenting unrivalled scope to reach out and connect with the widest audiences.
4. A tailored service
Many social networks have analytics options for businesses, or integrate with popular analytics packages, so you can develop a greater understanding of your audience. Learn more about where your customers live, their age range and interests so you can better tailor your marketing efforts to reflect the demographics that engage with your brand.
The Do’s & Don’ts of Social Media for Business – Video
5. Increased exposure
Social media is an ideal way of ramping up your brand’s exposure. Interact with your social community and create valuable content that users will find helpful or interesting and watch the shares multiply to viral levels.
6. Improved search visibility
When people perform web searches, making the first page of results is crucial for a business’s visibility. The more places your brand can be found in, the higher your chance of appearing on the first page of search results, so setting up a variety of social media accounts can make it easier for your audience to find and connect with your firm.
7. Better business partnerships
Using social media, it’s possible to connect with professionals in your field and even shortlist candidates for jobs. Interact with vendors, suppliers and other business partners to boost your online reputation and forge strong professional partnerships.
8. Cut your costs
Using social media to promote your business is free on most platforms, aside from paid advertisements. You can usually set up a page for your firm, interact directly with your audience and post relevant content, which can do away with the need for expensive marketing techniques.
9. Extend your reach
Social networking sites are usually global, especially the main contenders like Google, Twitter, YouTube and Google Plus+. This gives you boundless opportunities to market your business or products much further afield than simply targeting your locale. The shareable nature of social network content means you could establish international connections as well as raising awareness within the domestic market.
10. A competitive edge
The real-time element of social networking means businesses can create relevant and timely marketing content, upping their competitive edge. It’s possible to monitor what your main competitors are doing, figuring out what’s working for them and what isn’t. Being on the ball means your company can make a move when the moment is right and capitalise on timing.
Business Owner’s Social Media Tool Kit – From The Web
Inc.com has put together a helpful list of tools for businesses. A look at how entrepreneurs can boost their business using blogs, social networking sites, multimedia, and online review sites. Get your social media management tool kit….
NetEvents Inc. specializes in social media marketing. Let us help you grow your business by harnessing the power of social networking. To find out more call 289-474-5447 or 866-906-6911. Remember Be Social!!!!